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Buddha Eyes, based on the acclaimed novel, A Journey Homeward, by award winning author Cynthia T. Kennedy seeks sponsorship or in-kind support. Product plug
Buddha Eyes, based on the acclaimed novel, A Journey Homeward, by award winning author Cynthia T. Kennedy is set 21,000 feet up in the Himalayan Mountains of Nepal. The film examines the ego driven personalities, divisiveness and blatant disregard for human life among mountain climbers Planning the launch and lifelong marketing of Buddha Eyes will increase production value. The film's marketing strategy recognizes the complexity of the story telling system and the need to provide quality content and communications every step along the way of the life cycle of the project. Sponsorship or in-kind-support is an essential to the films success The marketing team consists of strategist, negotiators, publicists, photographers, graphic designers, sales reps, writers, media producers, editors and many more specialist who move the product from a script through the industry system and into the consumer system. The film's communication plan and subsequent marketing strategy will reflect the diversity of the global film industry in terms of approach and execution depending upon territory and end consumer. Conventional film marketing practices will be utilized and will be supplemented by an innovative online/viral campaign. A structured marking plan across all territories will build momentum and create a consistent campaign. By building a reputation as well as a product, Buddha Eyes will attract the best array of distributors, media attention, and loyal customers. The image of the key stars and the appeal of the story affect the amount of word of mouth and media publicity that can be attracted to the launch. By creating a vibrant beehive of positive buzz and by giving the audience a taste of what is to come, Buddha Eyes will fill the distribution channel between production and the end consumer.
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