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Demonstrate and measure powerful cross-media marketing with not only film but interactive web and mobile touch points, as well as live events, all following the storyline which is finally fully understood by seeing the movie.
Set in present-day New York City, "Wave" is first experienced through real-time web-based updates and live events in which shooting of the film is also conducted by film crews which "blend in" as media covering the event. Similarly, unknown actors blend in as event attendees. Opportunities include in situ branding and co-branding, affording a more powerful combined effect for greater immersion and impact levels of product placement.