New: AI reads your script and prices every product moment

Let brands pay for your film.

Upload your script. AI finds every moment a product fits and prices it. Brands make offers or bid live. AI verifies it on screen, and you're paid. Free for filmmakers, for movies, series, vertical dramas, music videos and games.

$29.6Bspent on placement in 2023
+13.7%growth forecast for 2026
0%taken from filmmakers

Market figures: PQ Media, via AdNews (2024) and MediaPost (2026).

Placement WireProduct placement money in film, TV, vertical drama, music videos and games. Refreshed daily from Netflix Top 10, the trades and live Filmmortal auctions.
Updated 33m agoFull board
Reported dealFilm
Spider-Man: Brand New Day
BMW, Samsung, Little Caesars +162
$309M
Promo partner value · 165 brands
Deadline
Netflix Top 10Film
The Paradise
#5 on Netflix Films (Non-English) · 2.0M views this week
$25.9K
30-sec placement value
▼ 39.4%
Netflix Top 10
BreakingVertical
Storyboard18
Hyundai partners with Terribly Tiny Tales for six-part Diwali microdrama
NEW
Storyboard18
42h ago
Placement valueTV
Stranger Things 4
Coca-Cola, Reebok, Lacoste +
$27.4M
Placement value (YouGov Stream)
The Media Leader
Reported dealFilm
F1 The Movie
Expensify, Mercedes-AMG, IWC +
$40.0M
Brand deals before release
Forbes
Netflix Top 10Film
You, Me, Us
#6 on Netflix Films (Non-English) · 1.9M views this week
$24.6K
30-sec placement value
Netflix Top 10
BreakingIndustry
Eurogamer.net
Dragon's Dogma 2 gets a timed collaboration with beloved anime and manga series Delicious in Dungeon, and it's out right
NEW
Eurogamer.net
2d ago
Placement valueTV
Nobody Wants This
Volvo XC90
$2.5M
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealFilm
Barbie
100+ brand partners
$70.0M
Partner value, at least
Axios
Netflix Top 10TV
The One About Matthew Perry: Season 1
#1 on Netflix TV (English) · 9.5M views this week
$123K
30-sec placement value
Netflix Top 10
BreakingIndustry
GeekTyrant
OBSESSION Star Inde Navarrette Says Gen Z Is Tired of Ads and Product Placement in Movies: "We Want Original Stories"
NEW
GeekTyrant
2d ago
Placement valueTV
Ransom Canyon
Caterpillar
$398K
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealFilm
Bedford Park
Hyundai
$1.0M
Brand investment in an indie
Filmcane / The World Screen
Netflix Top 10TV
Nobody Wants This: Season 3
#2 on Netflix TV (English) · 7.2M views this week
$93.2K
30-sec placement value
▲ 16.1%
Netflix Top 10
BreakingVertical
TechCrunch
India's EloElo nabs $80M from NBCUniversal to bet on the country's rising microdrama market
NEW
TechCrunch
2d ago
Placement valueTV
BEEF
Corona Extra
$56.1K
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealTV
Stranger Things 5
75+ brand deals incl. Gatorade
—
Brand deals for the final season
Contagious / ADWEEK
Netflix Top 10TV
Below: Limited Series
#3 on Netflix TV (English) · 3.8M views this week
$49.2K
30-sec placement value
▼ 50.6%
Netflix Top 10
BreakingGame
The Economic Times
Fortnite down as new mini-season with a One Piece collaboration is set to go live: Know what new skins and
NEW
The Economic Times
5d ago
Placement valueGame
In-game advertising
Global market
$9.40B
Spent on in-game ads, 2025
IMARC Group
Reported dealFilm
Skyfall
Heineken
$45.0M
Reported deal
Filmustage
Netflix Top 10TV
The Diplomat: Season 4
#4 on Netflix TV (English) · 2.9M views this week
$37.6K
30-sec placement value
▼ 47.3%
Netflix Top 10
BreakingIndustry
Rolling Stone
‘SNL’: Telenovela Star Inde Navarrette’s Product Placement Turns Poisonous
NEW
Rolling Stone
6d ago
Placement valueVertical
ReelShort
Micro-drama platform
$1.05B
Projected 2026 revenue
Media Partners Asia via PPC Land
Reported dealFilm
Spider-Man: Brand New Day
BMW, Samsung, Little Caesars +162
$309M
Promo partner value · 165 brands
Deadline
Netflix Top 10Film
The Paradise
#5 on Netflix Films (Non-English) · 2.0M views this week
$25.9K
30-sec placement value
▼ 39.4%
Netflix Top 10
BreakingVertical
Storyboard18
Hyundai partners with Terribly Tiny Tales for six-part Diwali microdrama
NEW
Storyboard18
42h ago
Placement valueTV
Stranger Things 4
Coca-Cola, Reebok, Lacoste +
$27.4M
Placement value (YouGov Stream)
The Media Leader
Reported dealFilm
F1 The Movie
Expensify, Mercedes-AMG, IWC +
$40.0M
Brand deals before release
Forbes
Netflix Top 10Film
You, Me, Us
#6 on Netflix Films (Non-English) · 1.9M views this week
$24.6K
30-sec placement value
Netflix Top 10
BreakingIndustry
Eurogamer.net
Dragon's Dogma 2 gets a timed collaboration with beloved anime and manga series Delicious in Dungeon, and it's out right
NEW
Eurogamer.net
2d ago
Placement valueTV
Nobody Wants This
Volvo XC90
$2.5M
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealFilm
Barbie
100+ brand partners
$70.0M
Partner value, at least
Axios
Netflix Top 10TV
The One About Matthew Perry: Season 1
#1 on Netflix TV (English) · 9.5M views this week
$123K
30-sec placement value
Netflix Top 10
BreakingIndustry
GeekTyrant
OBSESSION Star Inde Navarrette Says Gen Z Is Tired of Ads and Product Placement in Movies: "We Want Original Stories"
NEW
GeekTyrant
2d ago
Placement valueTV
Ransom Canyon
Caterpillar
$398K
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealFilm
Bedford Park
Hyundai
$1.0M
Brand investment in an indie
Filmcane / The World Screen
Netflix Top 10TV
Nobody Wants This: Season 3
#2 on Netflix TV (English) · 7.2M views this week
$93.2K
30-sec placement value
▲ 16.1%
Netflix Top 10
BreakingVertical
TechCrunch
India's EloElo nabs $80M from NBCUniversal to bet on the country's rising microdrama market
NEW
TechCrunch
2d ago
Placement valueTV
BEEF
Corona Extra
$56.1K
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealTV
Stranger Things 5
75+ brand deals incl. Gatorade
—
Brand deals for the final season
Contagious / ADWEEK
Netflix Top 10TV
Below: Limited Series
#3 on Netflix TV (English) · 3.8M views this week
$49.2K
30-sec placement value
▼ 50.6%
Netflix Top 10
BreakingGame
The Economic Times
Fortnite down as new mini-season with a One Piece collaboration is set to go live: Know what new skins and
NEW
The Economic Times
5d ago
Placement valueGame
In-game advertising
Global market
$9.40B
Spent on in-game ads, 2025
IMARC Group
Reported dealFilm
Skyfall
Heineken
$45.0M
Reported deal
Filmustage
Netflix Top 10TV
The Diplomat: Season 4
#4 on Netflix TV (English) · 2.9M views this week
$37.6K
30-sec placement value
▼ 47.3%
Netflix Top 10
BreakingIndustry
Rolling Stone
‘SNL’: Telenovela Star Inde Navarrette’s Product Placement Turns Poisonous
NEW
Rolling Stone
6d ago
Placement valueVertical
ReelShort
Micro-drama platform
$1.05B
Projected 2026 revenue
Media Partners Asia via PPC Land

Placement, rebuilt for 2026.

Five things you won't find on any other placement marketplace.

Script Scan · AI

Your script becomes a price list.

Upload the PDF. AI reads every scene and finds the moments a real product fits without a rewrite: the car in the chase, the coffee in the diner, the jacket the lead lives in.

  • Every moment priced for your audience and stage
  • Pick the ones you like, list them in one click
  • Works with PDF, Final Draft and Fountain
night-shift.pdf · 104 pages · 23 moments found
🚙
Pickup in the canyon chase
EXT. CANYON ROAD - DUSK · hands-on
$4,800
☕
Cold brew at the diner counter
INT. ROSIE'S DINER - NIGHT · used + named
$2,100
📱
Phone that cracks in act two
INT. MOTEL ROOM - NIGHT · hero
$6,500
👟
Sneakers in the rooftop run
EXT. ROOFTOPS - DAY · worn
$1,300
Live auctions

Let brands fight for your best scene.

Set a minimum and a clock. Brands bid against each other in real time, and the winning bid becomes a signed, funded deal automatically.

  • Anti-sniping: late bids extend the clock
  • Outbid alerts bring brands back
  • No sale under your minimum, ever
Live · Hero's car in the chase
00:01:42
$7,250
14 bids from 4 brands · media value $31,900
Brand A$7,250just now
Brand C$7,00038s ago
Brand A$6,5002m ago
Auto-proof · AI

Proof in a minute. Paid in two days.

Drop in the finished scene. AI checks every second for the brand's product, counts screen time, saves the best stills and writes the proof report. Verified placements confirm automatically after 48 hours.

  • Seconds on screen and how prominent
  • Exact timestamps brands can check
  • No more waiting a week for sign-off
Kova Cold Brew
14.2s
hands-on · 00:02–00:07, 00:09–00:14
✓ Verified by AI
Pay for results

Get paid more when people watch.

Add a bonus to any deal: so much per 1,000 verified views, or per shopper click on a tracked “shop this scene” link with its own QR code for your credits. The maximum is held up front, so the bonus is real money.

  • Indie films get deals without needing stars
  • Brands only pay for what actually happens
  • Clicks are counted by us, not self-reported
Base placement$1,500
Bonus · $4 per 1,000 views, up to $3,000+$2,240
560,000 verified views so far

Shop this scene · filmmortal.com/s/k7q2m1,284 clicks
Vertical micro-dramas

Sell a whole season in one deal.

Phone-first dramas run dozens of one- to two-minute episodes. List a placement that runs across all of them, priced per episode, so brands can own a story from the first episode to the last.

  • Season packages priced by episode count
  • Built for ReelShort-style apps, TikTok and YouTube Shorts
  • A dedicated page brands browse
Browse micro-dramas
Ep 12 / 80
The CEO's Secret Twin
Placement across 80 episodes
Ep 47 / 80
Married to the Heir
Placement across 80 episodes

What is your scene worth?

The same math brands use to value TV ads, applied to a moment in your story.

Estimated media value
$5,180
Range $3,108 – $7,770 · reaching 400K viewers

Fair cash price for this slot
$550 – $1,300

Brands get 3–7× their money back in media value at this price, after a 30% discount for pre-production risk.


For comparison: one 30-second streaming ad to the same audience costs about $10,360. How we calculate this

See real Netflix placements and how we calculate

“I wanted to make films and never had the resources. Filmmortal is the door I wish I'd had.”
Sal, founder. Filmmortal first launched in 2009 as the original product placement marketplace.

Questions

Does it cost filmmakers anything?

No. Brands pay the platform fee on top of the deal, so you keep 100% of what they pay you.

How does Script Scan work?

Upload your script (PDF, Final Draft, Fountain). AI reads every scene, lists the moments a real product fits without changing your story, and prices each one for your audience. You pick which to list.

What happens in a live auction?

You set the minimum. Brands bid for a set number of days. A bid in the last two minutes adds two minutes, so nobody gets sniped. The winner signs the standard agreement and pays into a protected hold.

How does AI proof work?

After you shoot, drop in the finished scene. AI checks every second for the brand's product, counts screen time and saves stills. Verified placements confirm automatically after 48 hours, so you get paid faster.

What's a performance bonus?

Brands can add a bonus per 1,000 verified views or per shopper click on your tracked 'shop this scene' link. The maximum is held up front, and any unused part goes back to the brand.

What's the clearance letter?

Distributors need E&O insurance, and insurers want proof you could show each brand. Every deal produces a signed trademark authorization.

Your next scene could pay for itself.